So we've just been through Black Friday. We ran a 20% off offer and had a lovely number of orders. However running a small business we make almost no profit so was it really the best option for us?
Let's be honest we felt a little pressured to run some kind of offer as everyone else was doing one. Then we saw some really inspirational Instagram posts from other small businesses who had decided not to take part in Black Friday for several reasons. The main reasons were the stress it puts people under to buy everything in one weekend and the negative impact on small businesses as they can't offer the discounts that bigger businesses can. So next year we are going to think about all the inspirational small businesses out there and go with what's best for us not what we feel pressured to do. Thank you other small businesses for the amazing support xx